The impact of graphic designs in social media on brand popularity and image building

Creating and maintaining profiles on social media platforms is definitely a good move. It allows you to increase your brand's credibility, but also gives you the opportunity to reach millions of users of individual platforms.

In all this, the role of graphics in social media
is important, as it determines the effectiveness of your activities and the image you manage to build. Check out how graphic designs influence brand popularity and image building.

See also: Visual identity. 

• Social media is becoming more popular than television, allowing you to reach almost everyone.
• A company with social media profiles inspires greater trust and is more credible.
• Interesting graphics and posts are shared more widely, which gives us more audience and potential customers.

How important are graphics in social media?

Graphics are an integral part of social networking sites and it is difficult to imagine running activities on them without them. Posts that are graphically attractive attract more attention than those that consist solely of text. They are clicked on and shared more often, and these are the key objectives of adding them to the web. A higher number of reactions can translate into greater post reach, website traffic, enquiries from internet users and sales. Judge for yourself – aren't the most interesting posts on social media in terms of graphics the ones that pique your interest?

However, it is not only posts that require attention. Files used as profile pictures on Facebook, in advertisements, events and more are also important. Properly matching all these graphics contributes to a consistent brand image on social media.

Did you know that 65% of people are visual learners and 90% of the information transmitted to our brain is visual? That is why graphics, including moving images, are an effective way to attract the attention of potential recipients.

According to information from LinkedIn, posts with images have a 98% higher comment rate than those without. So the difference is huge.

Source: business.linkedin.com

So don't hesitate – graphics on social media are essential, and you need them if you want to achieve even better results. We are 65% more likely to remember information when posts contain images.

Building your company's image with graphics on social media

If you want the graphics you use to actually enable you to shape the desired image through social media, you should approach it appropriately. An image should not only attract attention – it should be consistent with other graphic files used by the company – on the website, in advertisements, in other media and more. As you already know, graphics play a very important role in social media, and there are many rules to keep in mind when designing them:

• What do you want to achieve with a given graphic? – is it to get your post liked and shared, or is the goal to sell? Depending on your expectations, the graphic should contain different content, appropriately constructed. It is also worth paying attention to colour matching.

• Ensure consistency in your graphics – is the style of each image you add different? This is not a good approach. After all, you want to shape a specific image. You are surely familiar with companies that ensure consistency in this regard, and this is what makes their posts stand out. You should also use a specific template – in this case, unconventionality is not recommended.

• Focus on specific colours – choose a few, but make sure they match the graphics on your website. You can arouse interest by focusing on contrasts, but that doesn't mean you should use colours that are completely unrelated to your brand.

• Keep the same font – always use the same font type and size. Choose them with your audience in mind. However, remember the basic rule – the content should be clearly visible and legible.

• Use the appropriate graphic dimensions – social media sites specify the parameters for the individual images you add. This does not always mean that they have to be exactly as specified in the guidelines. Sometimes it is worth using slightly larger images, for example. However, this does not change the fact that you do not have complete freedom in this regard. In order for graphics to attract interest, they must be attractive and display flawlessly on social media on different devices.

The role of graphics in social media
is significant, and if you want to reach your audience, you should focus on quality, consistency and image building. These are factors that influence the popularity of your brand and the results you will achieve through your activities on social media.