Video explainer, or your company's offer in a nutshell

Reaching customers with your offer is becoming increasingly difficult. To draw their attention to your product or service among the multitude of other offers, you need to stand out from the competition. You should take up as little of the recipient's time as possible, but at the same time provide them with all the key information.

One way to do this is to use explainer videos in various departments
of your company. What is it? Will this form of presentation also be suitable for your business?

See also: Video editing

• An explainer video is a short animation, usually lasting 1-2 minutes, which illustrates what a company does.
• An explainer video usually consists of animation, text, a soundtrack and a voice-over – alternatively, subtitles, if for some reason you want to show the explainer video without sound.
• A good video explainer should be visually appealing, interesting, evoke the right emotions in the viewer, not be oversaturated with content, and contain the most important information without unnecessary details.

What is a video explainer for?

A video explainer is not just a form of presentation for your brand or company. It can be a way to show how a device works, how to use a particular feature on a website, and more. Keep in mind, however, that it is a short animation, usually lasting no more than 2 minutes. It is a very good way to convey a large amount of information in a short time.

It can be an excellent way to discuss the rules for using the product you offer. The customer does not have to read the instructions, but uses the advice provided in an accessible way – by watching the film, they will more easily understand how to achieve the desired effect.

As you can see, video explainers can be used for various purposes. It can be a film explaining how a company operates – the effectiveness of this form of communication stems from its attractiveness. Thanks to the combination of sound, image and animation, it is easier to attract the attention of the viewer, who will be able to assimilate the message more quickly.

Can you imagine a potential customer being able to watch a video advertisement that lasts 2 minutes or longer? An explainer video, on the other hand, is a form of presentation that is able to hold the viewer's attention for that amount of time. Keep in mind, however, that showing a longer video to an internet user, for example, may reduce their engagement and interest in the message.

Take a look at the chart below. It clearly shows that when a video lasts longer than 2 minutes, audience engagement decreases. However, if the video is shorter, it does not matter whether it is 30 or 90 seconds long, what matters is the content you show your audience.

Source: wistia.com

What does a video explainer usually consist of?

An explainer video is an effective way to convey a message, but of course, achieving the desired results requires a professional approach to preparing the material. It usually consists of the following elements:

• animation – the most popular is motion design, i.e. moving graphics used to create the illusion of movement;
• slogans – content that is displayed in the material to the audience;
• soundtrack – music or sound effects corresponding to the animation;
• voice-over – a voice presentation of the information contained;
• subtitles – an alternative to voice-over narration when, for some reason, you want to display the explainer video without sound.

Another issue is the preparation of material that actually has a chance of achieving the intended goals. A good video explainer should be:

• visually appealing,
• interesting,
• evoke the right emotions in the viewer,
• not oversaturated with content, containing the most important information without unnecessary details.

For more details, you can refer the interested party to the offer posted on your website, for example. You can show your audience a video explaining how your company works, highlighting key issues, advantages and specific information, but they will only find the details on your website.

Video explainers are used on social media, websites, and also on television. This form is attractive to the audience because they do not have to read a long article, for example, to obtain the information they need – their doubts are resolved by short, engaging, interesting video content.

The use of explainer videos in various departments of a company is becoming the norm. Marketing professionals can use this solution to present the brand. Sales staff can show how to use the products, and service specialists can show how to solve problems that do not require the purchased item to be sent back to the manufacturer. In each case, the audience benefits.

Explainer videos – are they for you?

As you already know, it makes perfect sense to use explainer videos in various departments of a company. By choosing a form of communication that is more attractive to the recipient, you can reap numerous benefits. Try this solution and see what you gain.